Lipsweater State of the Union
The NHL announced last Thursday the release of a full-fledged NFT video collectible marketplace for the 2022–2023 season, and it could not have come at a better time for Lipsweater.
We expected from the get-go that the NHL would someday launch its marketplace in an NBA TopShot style format. After speaking to some of our successful basketball NFT community friends at Rumble Kong League, Ballerz NFT, or Krauss House Club we understood they all benefited when NBA TopShots launched.
Why? There was a tremendous amount of onboarding and education that was done for the space as a whole. And say what you will about TopShot’s current state, it is undeniable they helped usher a lot of new people into the NFT space.
With our mint 8 days away on July 7th, here’s a list of reasons why you should join us, if you haven’t already.
Important new highlights to announce:
80 NHLers/ Women Olympians/ media stars are Lipsweater owners
We’ve got several more incoming daily and we’ll be releasing our fully updated list in the next few days.
Hockey of Tomorrow conference
We’ve organized a unique conference blending hockey, tech & culture which will be held the day before the draft, on July 6th, in Montreal. It will be a half-day event, with some phenomenal speakers ( we’re not done announcing) on some intriguing topics. It will get live streamed and recorded.
All NFT holders who reserve before mint will get bundle access to it + to the Lipsweater NHL Draft afterparty. What afterparty? Read along.
All the info can be found here: Hockeyoftomorrow.com
Scroll through all of it, and reserve your NFT directly on the site to get access to the pass bundles.
GM reservations get you 20 conference passes and 10 Afterparty tickets
AGM reservations get you 8 conference passes and 4 Afterparty tickets
Front Office reservations get you 2 conference passes and 1 Afterparty ticket
Lipsweater NHL Draft Afterparty
All NFT owners are invited to an exclusive bash to celebrate the minting of the collection. Several NHL Gold members and draft picks will be attending. Included with your NFT: red carpet treatment, drinks, food, entertainment & prizes.
Location: BORD’ELLE 390 Rue Saint-Jacques, Montréal, QC H2Y 1S1
Strategic partnership with CAA Hockey
We’re excited to share that we‘re working on a strategic partnership with the iconic sports agency. I’ll save you the google search, they’ve got an amazing roster of clients https://www.caa.com/sportstalent/hockey.
We won’t go into the details of this partnership, but suffice to say, we’ve got a lot of interesting things up our sleeves.
Feature in Reddit VaynerNFT NFT playbook
We’re honoured and privileged to have been featured by Reddit & VaynerNFT in their inaugural NFT playbook. You can check the playbook out here, it’s really well done. https://connect.redditinc.com/nft-playbook
Weekly Adidas NHL jersey giveaway
We’ve secured over 52 original NHL jerseys that we will be gifting away once a week over the next year to a lucky NFT holder from our genesis collection. We’ve realized hockey fans LOVE jerseys, so let’s give our members a chance every week to get a cool one.
Launching the “Can you beat Frank” fantasy hockey league
Since we can’t roll out the full fantasy hockey league just yet, we’ll be launching a smaller scale one where 31 NFT Lipsweater holders will get selected to play in a fantasy hockey league with the one and only Frank Seravalli this fall. There will be a $5,000 prize pool for the winners.
Can you beat the Hockey Insider? Get your Lipsweater to see.
For this utility, only GM’s and AGMs levels will be eligible, and we’ll figure out a neat way to choose the 31 participating NFTs owners post launch.
Weekly Giveaway of NFTs from top communities
For the newbies, we thought it would be cool to offer access to some of the various NFT communities that are doing some cool things. So we’ve been buying up NFTs from some solid collections in order to raffle one off weekly over 12 weeks to our genesis holders starting August 1st.
Here’s the list of NFTs from top collections that we’ll be gifting to some lucky Lipsweater holders
The Bored Ape Kennel is part of the famous Bored Apes family. It is considered a Blue Chip NFT.
Cool Cats are an OG NFT collection with one of the strongest communities.
3. Veefriends Series 2 — Well-Connected Werewolf #39826
Veefriends is the collection launched by the famous Gary Vee. He’s building a whole new business model around his NFTs that are provide high upside.
Alien Frens has been one of those funky collections that have mass appeal due to their comical approach.
The Boss Beauties are a global community-led initiative creating opportunities for girls and women.
VaynerSports is the brainchild of Gary Vee’s brother AJ, who runs a high profile sports agency mostly focused on combat, baseball and basketball. Their community offers cool rewards and perks for members across those sports.
The Rumble Kongs are a top notch basketball collection that is an avatar-driven video game.
Los Muertos is driven by its vibe and artistic direction, with a thriving community.
The Links DAO Golf community is an extremely strong group of golf fanatics that are looking to buy an actual golf course together.
10. Lazy Lions #3079
The Lazy Lions have been a solid success story in the NFT world building out a real brand and community vision with a powerful vision for the future.
11. Deadfren #3540
The Deadfren is the offshoot collection of the iconic grunge-infused Deadfellaz Collection that was featured in the Superbowl and across Twitter ads.
12. Mutant Shiba #7866
The Mutant Shiba Club is a very community oriented group of vibers who love to hang and chill together.
Here is our link to prove the purchase of the NFTS have already been done https://opensea.io/tomtomreal
Recap for those just discovering us
What is Lipsweater doing?
- Creating a digital hockey passport powered by NFT technology
- Building the infrastructure for passport owners to generate value across several channels
- Providing a new way for fans to interact, have fun, win cool stuff and get inside access.
How is Lipsweater doing this?
Connecting & Educating
Hosting workshops and content (virtual) -In progress-
Upcoming Hockey of Tomorrow Conference ( IRL / virtual ) -NEW-
Giving away 1 NFT a week to various blue-chip & high-level NFT communities for our genesis owners. (Virtual) -NEW-
Draft Afterparty networking — Alcohol, and food included ( IRL) -NEW-
Unique experiences
Management of a real Semi-Pro hockey team ( IRL + virtual)-In progress-
31 lucky Lipsweater members will be able to play in the “ Can you beat Frank?” (virtual) fantasy hockey league, where famed hockey insider Frank Seravalli will be competing.
A prize pool of 5,000 USD will be offered. ( Virtual) -NEW -
Empowering players
NHL-level
-In progress- Onboarding interested high-level athletes & hockey personalities to help them create business opportunities with new tech & our community. ( Virtual) ( IRL)
General Pros ( ideation stage)
Providing real-world career opportunities for hockey professionals that want to branch out of hockey. -NEW-
Want-to-be-Pros ( ideation stage)
Assisting quality players that do not see hockey as a career but that want to live an experience abroad playing in Europe -NEW-
Youth (ideation stage)
Enabling the hockey youth to learn from and with entities/individuals that we can authenticate and vouch for -NEW-
Upside for fans
We will be giving away 1 jersey every week (Virtual)- NEW-
By owning your NFT you have certain rights and privileges associated ( IP & commercialization) that could have positive business repercussions once Lipsweater as a community succeeds. (Virtual) — in progress-
How does Lipsweater generate revenue and stay viable?
Given the volatile nature of the space, this is where we project revenue streams to come from. We’ve been actively working on some partnerships that we look forward to announcing post launch.
Timeframe Direct: short term ( upcoming 12 months)
- Issuance of full collection 6699 digital passports ( Expected weight: 40%)
- Brand partnerships ( Expected weight: 55%)
- Royalty fees from NFT secondary marketplace (5%)
Timeframe: medium-term ( following 36 months)
- Issuance of further digital passport subgroups + start of hockey token economy ( Expected weight: 30%)
- Brand partnerships ( Expected weight: 45 %)
- Initial commercialized market products ( Expected weight: 15%)
- Royalty fees from NFT secondary marketplace ( 10%)
Timeframe: long-term ( next ten years)
- Hockey Token economy( Expected weight: 15%)
- Brand partnerships ( Expected weight: 20%)
- Commercialized market products ( Expected weight: 50%)
- Royalty fees from NFT secondary marketplace ( 15%)
Thanks for reading if you’ve gotten this far!
Tom & the Lipsweater team
